{"id":7163,"date":"2026-10-17T08:14:08","date_gmt":"2026-10-17T08:14:08","guid":{"rendered":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/10\/17\/netflix-taps-former-disney-exec-peter-rice-to-lead-content-amidst-engagement-woes\/"},"modified":"2026-10-17T08:14:08","modified_gmt":"2026-10-17T08:14:08","slug":"netflix-taps-former-disney-exec-peter-rice-to-lead-content-amidst-engagement-woes","status":"publish","type":"post","link":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/10\/17\/netflix-taps-former-disney-exec-peter-rice-to-lead-content-amidst-engagement-woes\/","title":{"rendered":"Netflix Taps Former Disney Exec Peter Rice to Lead Content Amidst Engagement Woes"},"content":{"rendered":"

Netflix has appointed former Disney executive Peter Rice as its new Chief Content Officer, replacing Bela Bajaria, in a move aimed at revitalizing the streamer’s engagement and growth. Rice brings extensive experience in television, film, and live sports from his previous roles at Disney and Fox. This leadership change comes amid Netflix’s efforts to address stagnating viewership and recent workforce reductions.<\/p>\n

\n \"Netflix\u2019s\n<\/div>\n

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READ MORE FROM CNBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix has appointed former Disney executive Peter Rice as its new Chief Content Officer, replacing Bela Bajaria, in a move aimed at revitalizing the streamer’s engagement and growth. Rice brings extensive experience in television, film, and live sports from his previous roles at Disney and Fox. This leadership change comes amid Netflix’s efforts to address […]<\/p>\n","protected":false},"author":1,"featured_media":7164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108420411-17921669611792166959-49039610920-1080pnbcnews.jpg?v=1792166960&w=750&h=422&vtcrop=y","fifu_image_alt":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-7163","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","rifnote_executive-bela-bajaria","rifnote_executive-bob-chapek","rifnote_executive-peter-rice","rifnote_executive-ted-sarandos"],"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108420411-17921669611792166959-49039610920-1080pnbcnews.jpg?v=1792166960&w=750&h=422&vtcrop=y","_links":{"self":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/7163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/comments?post=7163"}],"version-history":[{"count":0,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/7163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media\/7164"}],"wp:attachment":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media?parent=7163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/categories?post=7163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/tags?post=7163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}