{"id":7109,"date":"2026-10-16T07:14:11","date_gmt":"2026-10-16T07:14:11","guid":{"rendered":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/10\/16\/netflix-appoints-former-disney-executive-peter-rice-as-new-chief-content-officer-bela-bajaria-departs\/"},"modified":"2026-10-16T07:14:11","modified_gmt":"2026-10-16T07:14:11","slug":"netflix-appoints-former-disney-executive-peter-rice-as-new-chief-content-officer-bela-bajaria-departs","status":"publish","type":"post","link":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/10\/16\/netflix-appoints-former-disney-executive-peter-rice-as-new-chief-content-officer-bela-bajaria-departs\/","title":{"rendered":"Netflix Appoints Former Disney Executive Peter Rice as New Chief Content Officer, Bela Bajaria Departs"},"content":{"rendered":"<p>Netflix has announced a major leadership change, with former Disney executive Peter Rice replacing Bela Bajaria as the company&#8217;s Chief Content Officer, effective October 26. Rice, who previously oversaw Disney&#8217;s cable channels and sports programming, will now lead Netflix&#8217;s global content efforts. This executive shift follows recent layoffs at Netflix and precedes its upcoming quarterly earnings report, as the company navigates a challenging market.<\/p>\n<div style=\"margin-top: 15px\"><img decoding=\"async\" src=\"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108363117-bela-carbon-Still002.png?v=1789586447&amp;w=750&amp;h=422&amp;vtcrop=y\" alt=\"Bela Bajaria sees Netflix&apos;s live events strategy\" style=\"width:100%;height:auto\"><\/p>\n<p style=\"font-size: 0.8em;text-align: center;color: #777\">Image: Bela Bajaria, subject of a CNBC Sport segment.<\/p>\n<\/div>\n<p><\/p>\n<p style=\"text-align: left;font-style: normal;font-weight: bold\"><a href=\"https:\/\/www.cnbc.com\/2026\/10\/26\/netflix-cco-bela-bajaria-peter-rice.html\" target=\"_blank\" rel=\"noopener noreferrer\">READ MORE FROM CNBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix has announced a major leadership change, with former Disney executive Peter Rice replacing Bela Bajaria as the company&#8217;s Chief Content Officer, effective October 26. Rice, who previously oversaw Disney&#8217;s cable channels and sports programming, will now lead Netflix&#8217;s global content efforts. This executive shift follows recent layoffs at Netflix and precedes its upcoming quarterly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108363117-bela-carbon-Still002.png?v=1789586447&w=750&h=422&vtcrop=y","fifu_image_alt":"","footnotes":""},"categories":[28,31],"tags":[],"class_list":["post-7109","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","category-technology","rifnote_executive-bela-bajaria","rifnote_executive-peter-rice","rifnote_executive-ted-sarandos"],"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108363117-bela-carbon-Still002.png?v=1789586447&w=750&h=422&vtcrop=y","_links":{"self":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/7109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/comments?post=7109"}],"version-history":[{"count":0,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/7109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media\/7110"}],"wp:attachment":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media?parent=7109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/categories?post=7109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/tags?post=7109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}