{"id":6467,"date":"2026-09-17T08:18:26","date_gmt":"2026-09-17T08:18:26","guid":{"rendered":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/09\/17\/snap-bets-on-enterprise-with-nvidia-aws-and-salesforce-partnership-for-ar-glasses\/"},"modified":"2026-09-17T08:18:26","modified_gmt":"2026-09-17T08:18:26","slug":"snap-bets-on-enterprise-with-nvidia-aws-and-salesforce-partnership-for-ar-glasses","status":"publish","type":"post","link":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/09\/17\/snap-bets-on-enterprise-with-nvidia-aws-and-salesforce-partnership-for-ar-glasses\/","title":{"rendered":"Snap Bets on Enterprise with Nvidia, AWS, and Salesforce Partnership for AR Glasses"},"content":{"rendered":"<p>Snap Inc. is targeting the enterprise market with its $2,000 Specs augmented reality glasses, forging partnerships with Nvidia, Amazon Web Services, and Salesforce. CEO Evan Spiegel aims to position Specs as a powerful computing device for professional use, moving beyond its consumer origins.<\/p>\n<p>This strategic move leverages Nvidia&#8217;s XR AI platform and aims to simplify enterprise adoption of advanced AI capabilities. The company is also launching Specs Intelligence, a consumer AI service, as it navigates the broader discussions on AI safety and regulation.<\/p>\n<p><\/p>\n<p style=\"text-align: left;font-style: normal;font-weight: bold\"><a href=\"https:\/\/www.cnbc.com\/2026\/06\/16\/snap-unveils-2195-specs-ar-glasses-spiegel-bets-on-post-smartphone.html\" target=\"_blank\" rel=\"noopener noreferrer\">READ MORE FROM CNBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap Inc. is targeting the enterprise market with its $2,000 Specs augmented reality glasses, forging partnerships with Nvidia, Amazon Web Services, and Salesforce. CEO Evan Spiegel aims to position Specs as a powerful computing device for professional use, moving beyond its consumer origins. This strategic move leverages Nvidia&#8217;s XR AI platform and aims to simplify [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108322746-17858470711785847067-47572481295-1080pnbcnews.jpg?v=1785847069&w=750&h=422&vtcrop=y","fifu_image_alt":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-6467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","rifnote_executive-evan-spiegel"],"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108322746-17858470711785847067-47572481295-1080pnbcnews.jpg?v=1785847069&w=750&h=422&vtcrop=y","_links":{"self":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/6467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/comments?post=6467"}],"version-history":[{"count":0,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/6467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media\/6468"}],"wp:attachment":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media?parent=6467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/categories?post=6467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/tags?post=6467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}