Despite record second-quarter revenue driven by BTS concerts, K-pop agency Hybe saw its market cap drop by $1.96 billion, with shares plummeting over two days. Analysts attributed the decline to lower-than-expected profit margins, as high-volume concert revenue, which carries higher artist-settlement costs, overshadowed more profitable merchandise sales. Brokerages remain optimistic, citing future merchandise growth and the success of new and returning groups like Cortis, Katseye, and NewJeans to boost earnings.<\/p>\n","protected":false},"excerpt":{"rendered":"
Despite record second-quarter revenue driven by BTS concerts, K-pop agency Hybe saw its market cap drop by $1.96 billion, with shares plummeting over two days. Analysts attributed the decline to lower-than-expected profit margins, as high-volume concert revenue, which carries higher artist-settlement costs, overshadowed more profitable merchandise sales. Brokerages remain optimistic, citing future merchandise growth and […]<\/p>\n","protected":false},"author":1,"featured_media":5594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.gettyimages.com\/id\/108341474\/photo\/east-rutherford-new-jersey-july-19-rm-jin-suga-j-hope-jimin-v-and-jung-kook-of-bts-perform.jpg","fifu_image_alt":"","footnotes":""},"categories":[28,29],"tags":[],"class_list":["post-5593","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","category-global-affairs","rifnote_team-ador","rifnote_team-bts","rifnote_team-cortis","rifnote_team-hybe","rifnote_team-katseye","rifnote_team-newjeans","rifnote_team-njz","rifnote_country-south-korea","rifnote_competition-fifa-world-cup-2026-final","rifnote_player-danielle","rifnote_player-geon-ho","rifnote_player-haerin","rifnote_player-hanni","rifnote_player-hyein","rifnote_player-j-hope","rifnote_player-james","rifnote_player-jimin","rifnote_player-jin","rifnote_player-juhun","rifnote_player-jung-kook","rifnote_player-martin","rifnote_player-minji","rifnote_player-rm","rifnote_player-seong-hyun","rifnote_player-suga","rifnote_player-v","rifnote_executive-hwang-ji-won","rifnote_executive-lim-soo-jin","rifnote_executive-park-jun-hyung"],"fifu_image_url":"https:\/\/media.gettyimages.com\/id\/108341474\/photo\/east-rutherford-new-jersey-july-19-rm-jin-suga-j-hope-jimin-v-and-jung-kook-of-bts-perform.jpg","_links":{"self":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/5593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/comments?post=5593"}],"version-history":[{"count":0,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/5593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media\/5594"}],"wp:attachment":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media?parent=5593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/categories?post=5593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/tags?post=5593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}