{"id":4176,"date":"2026-05-22T07:34:14","date_gmt":"2026-05-22T07:34:14","guid":{"rendered":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/05\/22\/samba-tv-unveils-project-gravity-a-new-era-of-data-activation-for-ai-driven-advertising\/"},"modified":"2026-05-22T07:34:14","modified_gmt":"2026-05-22T07:34:14","slug":"samba-tv-unveils-project-gravity-a-new-era-of-data-activation-for-ai-driven-advertising","status":"publish","type":"post","link":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/05\/22\/samba-tv-unveils-project-gravity-a-new-era-of-data-activation-for-ai-driven-advertising\/","title":{"rendered":"Samba TV Unveils Project Gravity: A New Era of Data Activation for AI-Driven Advertising"},"content":{"rendered":"<p>Samba TV has launched Project Gravity, a new independent data activation platform designed to help advertisers leverage their first-party data in the age of AI-driven advertising. This platform aims to provide privacy-safe solutions for precise targeting and measurement across various devices.<\/p>\n<p>Project Gravity is set to empower marketers by enabling them to create advanced audience segments and personalize ad experiences, preparing them for an &#8216;agentic era&#8217; where AI will play a larger role in campaign management.<\/p>\n<p><\/p>\n<p style=\"text-align: left;font-style: normal;font-weight: bold\"><a href=\"https:\/\/www.samba.tv\/blog\/project-gravity-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">READ MORE FROM SAMBA TV<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samba TV has launched Project Gravity, a new independent data activation platform designed to help advertisers leverage their first-party data in the age of AI-driven advertising. This platform aims to provide privacy-safe solutions for precise targeting and measurement across various devices. Project Gravity is set to empower marketers by enabling them to create advanced audience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/g9aK5lq4_VXPire2flPrtw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD0zNTQ-\/https:\/\/media.zenfs.com\/en\/globenewswire.com\/38c4bb2fb422a150b3dd6f48db07a2a5","fifu_image_alt":"","footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-4176","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global-affairs","category-technology","rifnote_executive-ashwin-navin"],"fifu_image_url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/g9aK5lq4_VXPire2flPrtw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD0zNTQ-\/https:\/\/media.zenfs.com\/en\/globenewswire.com\/38c4bb2fb422a150b3dd6f48db07a2a5","_links":{"self":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/4176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/comments?post=4176"}],"version-history":[{"count":0,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/4176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media\/4177"}],"wp:attachment":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media?parent=4176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/categories?post=4176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/tags?post=4176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}