{"id":3731,"date":"2026-05-05T03:04:11","date_gmt":"2026-05-05T03:04:11","guid":{"rendered":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/05\/05\/the-devil-wears-prada-2-dominates-box-office-signaling-strength-of-nostalgic-ip\/"},"modified":"2026-05-05T03:04:11","modified_gmt":"2026-05-05T03:04:11","slug":"the-devil-wears-prada-2-dominates-box-office-signaling-strength-of-nostalgic-ip","status":"publish","type":"post","link":"https:\/\/echeloncreativemedia.com\/marketvows\/2026\/05\/05\/the-devil-wears-prada-2-dominates-box-office-signaling-strength-of-nostalgic-ip\/","title":{"rendered":"\u2018The Devil Wears Prada 2\u2019 Dominates Box Office, Signaling Strength of Nostalgic IP"},"content":{"rendered":"<p>&#8220;The Devil Wears Prada 2&#8221; opened to a stunning $77 million domestically and $233 million globally, exceeding expectations for a sequel without typical blockbuster elements. The film\u2019s success demonstrates the power of nostalgic IP and resonated strongly with female and older audiences.<\/p>\n<p>This opening signals a potential shift in Hollywood\u2019s reliance on established franchises, proving that beloved stories can still draw large crowds.<\/p>\n<p><\/p>\n<p style=\"text-align: left;font-style: normal;font-weight: bold\"><a href=\"https:\/\/www.cnbc.com\/2024\/06\/03\/the-devil-wears-prada-2-kicks-off-summer-movie-season-in-style-with-77-million-opening.html\" target=\"_blank\" rel=\"noopener noreferrer\">READ MORE FROM CNBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The Devil Wears Prada 2&#8221; opened to a stunning $77 million domestically and $233 million globally, exceeding expectations for a sequel without typical blockbuster elements. The film\u2019s success demonstrates the power of nostalgic IP and resonated strongly with female and older audiences. This opening signals a potential shift in Hollywood\u2019s reliance on established franchises, proving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108301918-17779327731777932769-45709638189-1080pnbcnews.jpg?v=1777932772&amp;w=750&amp;h=422&amp;vtcrop=y","fifu_image_alt":"","footnotes":""},"categories":[28,29,31,32],"tags":[],"class_list":["post-3731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","category-global-affairs","category-technology","category-travel","rifnote_executive-paul-dergarabedian","rifnote_executive-wendy-finerman"],"fifu_image_url":"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108301918-17779327731777932769-45709638189-1080pnbcnews.jpg?v=1777932772&amp;w=750&amp;h=422&amp;vtcrop=y","_links":{"self":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/comments?post=3731"}],"version-history":[{"count":0,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/posts\/3731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media\/3732"}],"wp:attachment":[{"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/media?parent=3731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/categories?post=3731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echeloncreativemedia.com\/marketvows\/wp-json\/wp\/v2\/tags?post=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}