Thapanee Techajareonvikul: Charting a New Course for a Thai Business Dynasty

Last updated: May 31, 2026 7:29 am

2 days ago

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Thapanee Techajareonvikul, a key figure in one of Thailand’s most prominent business dynasties, is actively shaping the future of her family’s extensive empire. As President and CEO of Berli Jucker, she is driving expansion and discusses the lessons learned from her father and the family’s strategic succession planning.

In an interview for “CNBC Meets: Legacies,” Thapanee shares insights into managing a multi-billion-dollar conglomerate and preparing the next generation for leadership roles.

Thapanee Techajareonvikul: Charting a New Course for a Thai Business Dynasty

Published: May 30, 2026

By: Tania Bryer

Thapanee Techajareonvikul, President and CEO of Berli Jucker.

A Legacy in the Making

Thapanee Techajareonvikul, a prominent second-generation leader, is at the helm of one of Thailand's most influential business empires. Inheriting a vast enterprise founded by her father, Charoen Sirivadhanabhakdi, and nurtured alongside her late mother, Wanna, the family's multi-billion-dollar conglomerate spans diverse sectors including food and beverage, property, hospitality, and finance.

In a special edition of "CNBC Meets: Legacies," Thapanee shared invaluable insights with Tania Bryer regarding the core principles that have fueled the family's remarkable expansion. She delved into the intricate structure of their multi-billion-dollar succession plan and illuminated how each sibling has been entrusted with distinct responsibilities within the expansive business framework.

Thapanee Techajareonvikul: Charting a New Course for a Thai Business Dynasty

As President and CEO of Berli Jucker, Thapanee is spearheading ambitious expansion initiatives, particularly into Vietnam. She also shed light on her collaborative work with her husband and the proactive measures the family is taking to prepare the third generation for their future leadership roles within the business. This conversation offers a unique glimpse into the dynamics of intergenerational wealth transfer and the strategic vision guiding a titan of industry.